Whenever a brand new artist unleashes their work upon the world, it’s easy to wonder how much a labor of love it has been for everyone involved. The months or years of effort and practice the musicians lent to working and reworking material laid out for judgement and enjoyment. The promotion of said work and everything therein, as well as the many other unseen forces at work like families and friends and anyone else who contributed in any way large or small is largely unquantifiable.
Despite all these varied efforts to prepare work scaled for maximum exposure, early work is often crude and rudimentary. So when a band seemingly populates out of nowhere and captures the attention of the entire (admittedly very insular blog) world, it’s easy to wonder why it ‘happens’ for some and not others. In the case of New Zealand’s Yumi Zouma it isn’t difficult to understand why, not even in the slightest. On first single, “The Brae,” the band’s sound is immediately polished to an 80′s nostalgic shimmery sheen, their dream pop emerging effortlessly mature.
Part of that behind the scenes work is the involvement of Cascine Records, who we’re always glad to lend an assist to. Head to Cascine to pre-order the limited – and eponymously titled – 10″ vinyl, and hit up Soundcloud to sample the other tracks from the band’s debut EP.